Privacy Policy

Last updated: 07/03/2025

Gradient (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and safeguard your personal information when you register for or attend our technology event.

1. Information We Collect

We collect the following information when you register for the event:

• First and last name
• Email address
• Company name
• How you heard about the event

This information is collected through our registration form hosted on Typeform.

We also use cookies and analytics tools to collect technical data such as:

• IP address
• Browser type
• Device information
• Site usage patterns

2. How We Use Your Information

We use your information to:

• Manage and confirm your event registration
• Communicate important event-related information
• Send you follow-up emails, including event content and future marketing
• Share attendee information with our event partners and sponsors
• Improve our website and marketing efforts through analytics

3. Sharing Your Information

Your information may be shared with:

• Event partners and co-hosting organizations
• Sponsors of the event
• Third-party service providers such as our email marketing provider (Klaviyo)
• Analytics providers via Google Tag Manager, including Google Analytics and Meta Pixel

We do not sell your personal information to third parties.

4. Data Storage & Retention

Your data is stored securely within our email marketing platform (Klaviyo) and may be retained indefinitely unless you choose to unsubscribe or request deletion.

5. Your Choices & Rights

You may opt out of marketing communications at any time by clicking the “unsubscribe” link in any of our emails.

To request access to, correction of, or deletion of your data, you may contact us at:
📧 chroma@joingradient.com

If you are a resident of the EU, UK, or California, you may have additional rights under data protection laws.

6. Cookies & Tracking

We use cookies and similar tracking technologies through Google Tag Manager. This includes:

• Google Analytics (GA4)
• Meta Pixel (Facebook Ads)

These tools help us understand how users interact with our website and improve marketing performance. You can control cookie settings through your browser.

7. Third-Party Links

Our website or event materials may link to third-party websites. We are not responsible for their privacy practices.

8. Contact Us

If you have questions about this Privacy Policy or how your information is handled, contact:
📧 chroma@joingradient.com

Would you also like a Terms & Conditions draft? That will cover expectations around attendance, recording consent, acceptable behavior, and liability disclaimers. Let me know and I’ll get that started too.

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